Since new media is programmable, animations have become a lot better. If in the past, cartoonist used “flip-o-rama” techniques to create movements, now it can be done using the computer. Not only does this make animations easier and faster to make, but also more efficient. Last week when we watched Pokémon, we noticed that the camera shots would freeze on characters’ face to emphasize their facial expression. However, with computerized media, cartoonists can create more mobile characters.
Computerized techniques like green screen and sound effects also enhance the quality of movies. Actors no longer need to pose next to a live beast, and instead can be in front of a green screen when portraying a safari scene. Similarly, numerical coding of media and modular structure of a media object in new media can be manipulated to add or remove pieces from a photograph. We see this in the increase of a single actor playing their own on-screen twin (i.g. Lindsay Lohan in The Parent Trap, Jackie Chan in Twin Dragons, Adam Sandler in Jack and Jill).
Lev Manovich says that new media object has independent parts, which he previously links to the industrialization concepts in America such as the Assembly Line. If capitalism followed post industrialization, then we can see the significance of using independent parts. In doing so, it is more efficient because if one aspect fails, the whole media is not gone to total waste. Only the failed part will need to be recreated. It’s a way to reduce cost and increase profit. Quickbooks uses automation of media in a way that when users input a few data, the software can produce various financial reports. This logic of new media coincides with our postindustrial need for “production on demand” and “just in time” services. It raises a very important question: Did new media manipulate us into desiring instant gratification or was new media created to fulfill our need for instant gratification?
As with everything related to post industrialization and capitalism, questions about privacy continue to surface as more and more media is stored online.